Search Optimization - Scott Cole & Associates, APC

Scott Cole & Associates, APC

Scott Cole & Associates is perhaps best known in the San Francisco Bay Area for its clever BART advertisements highlighting the right of all workers to receive fair pay for overtime.

The firm represents workers in employment class actions, addressing a range of employment claims. Dayspring optimized the firm’s Web site, www.scalaw.com, to increase traffic from Google, Yahoo & MSN search engines and connect the firm with individuals who require class action representation from an employment law firm.

Dayspring’s consultation included optimization of the home page and all static secondary pages. While waiting for optimization efforts to take effect, Dayspring also recommended the purchase of pay-per-click (PPC) Web advertising for immediate improvements in search engine-driven traffic.